About SUNNY SIDE UP
Hello, we’re SUNNY SIDE UP.
We started with a pet skincare product people could trust. That trust became a community, the community became content, and today we’re growing into a global lifestyle brand for pets and the humans who love them.
Age 7 · looking up
Our founder’s “Happy Animal World”, age 7
The founder
It began with a sunny idea, and a real pet-care problem.
As a child, our founder Avril Han drew a “Happy Animal World”: trees, animals and a big sun that looked just like an egg, fried sunny side up. Years later, that picture became a name and a mission: to build the sunniest company on earth, for all the animals.
Avril started where trust matters most, with ANIMARK Yellow Centella Salve, a daily skin care product for dogs and cats. Pet parents tried it, came back for more and told their friends. That trust became the foundation for everything SUNNY SIDE UP does today.
Avril Han
Founder, SUNNY SIDE UP
How trust became a brand
From one tube of salve to 20M+ views.
We didn’t plan a playbook. It happened one step at a time, and each step made the next one possible.
Product trust
It started with a pet skincare product that people could rely on every day. More than 50,000 products later, that trust is still our foundation.
Word of mouth
Happy pet parents shared their routines, photos and reviews, and our customers became our best storytellers.
Community & experiences
We met people face to face at pop-ups and events across Korea, turning customers into a community.
Content
That community inspired content, from 528 egg illustrations to videos that have reached more than 20 million views.
New categories
Community and content opened the door to Pet Parent Beauty, lifestyle goods and character collaborations for pets and their people.
The other co-founder
Meet EGGSY, our other co-founder.
Avril builds the products. EGGSY works the crowd.
Every company needs someone who’s great with people. Ours happens to be a fried egg. EGGSY is the quirky co-founder who meets our customers, starts conversations and shows up at pop-ups in person.
EGGSY has travelled across Korea to meet consumers face to face, and the content that followed has reached more than 20 million views. EGGSY is how product trust turned into community, and community turned into content.
- Co-founder
- Met fans across Korea
- 20M+ views
- 528 egg illustrations
- 1stPlug and Play Silicon Valley Shark Tank, 2026
- 50K+products sold
- 20M+views on EGGSY content
- U.S.AAFES retail channel experience
Our brand today
Pet skincare, pet parent beauty, IP & community.
Three connected parts of one sunny brand: products you can trust, lifestyle products for pets and their people, and a character and community that bring it all to life.
ANIMARK
Yellow Centella daily care for dogs & cats.
Explore ANIMARK
Magic Perfume
A human-use perfume made with pet-friendly living in mind. Meet PURRR-FECT & SHNIFF-SNOFF.
Discover the scents
EGGSY
Our egg-shaped friend, on socks, tees, packaging and collaborations.
Meet EGGSY
Content & experiences
Pop-ups, AI photo booths, collaborations and interactive projects that bring people and animals together.
Work with usSeoul → everywhere
From Korea to the world, with partners who love animals as much as we do.
SUNNY SIDE UP products have already reached customers beyond Korea, including through the U.S. AAFES retail channel. Today we work with retailers, distributors and collaborators who want to bring a sunnier kind of pet brand to their market.
Korea
Our home base, where products, content and characters are born.
United States
Retail experience through the AAFES channel, and a base in California.
Global partners
Retailers, distributors and collaborators: let’s talk.
Say hello
Let’s make something sunny.
Whether you have a question about your order or an idea for a collaboration, we’d love to hear from you.
Customers
Pet parents & fans
Questions about a product, an order or shipping? Our team usually replies within 2 business days.
Contact usBusiness
Partners & wholesale
Retail, distribution, collaborations, pop-ups and projects. Let’s talk about bringing SSUP to your market.
Partner with us